X · by svencreations
On “killed it” claims and retweets
The marketing is expected; the unread retweets are the problem.
Manoj Rajendiran
@svencreations
Creators saying their new tool “killed” another is understandable. It’s marketing and rage bait. But people retweeting it without even trying the tool? That’s the worrying part. I’ve seen at least 10–20 “Jev killers”(@typesafeai) on my timeline already. Tried a few myself. Most weren’t even close. We’re amplifying opinions before forming our own.
Sep 21, 2026 · 0 likesOpen on X
The author accepts that a creator claiming their new tool killed a competitor is ordinary marketing. What worries them is people retweeting the claim without checking it.
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